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Department of Tourism and Management

Department of Tourism and Management

Affiliated with College of Recreation and Health Management


Introduction

The Department of Tourism Management was established in 2005, and in 2012 was merged with the master’s program in Hot Spring Industries. In this integrated form, we aim to cultivate professionals in the fields of leisure travel commentary, tourism industry operation, cultural tourist guiding and spa industry planning. Our educational goal is not just to train students with relevant skills for the tourism industry, but also to extend our program into the whole community, encouraging students to participate in public discussion of tourism-related affairs. 

On graduation, our students are qualified to work in tourism industry, both locally and internationally, and are competent in the application of internet-based tourism management systems. To achieve this aim, our program focuses on the following areas of expertise:

  • Competence in foreign languages, and the ability to apply an international perspective to tourism-related issues.
  • Skill in the application of information technology, particularly as it related to the tourism industry.
  • An appreciation of art, culture, and the humanities, and an ability to establish and maintain good personal relationships.
  • The ability to manage one’s own emotions, and understanding of cross-cultural etiquette.
  • Professional licenses and certifications in fields such as tour management and airline reservations.

Teaching and Learning

Our undergraduate courses are based on the needs of labor market within the tourism industry, with a particular focus on developing skills required for information systems and professional management. In addition to required courses in tourism resources, regulations and management, students may take electives in such fields as tour guiding, travel agency work, e-commerce for the tourism industry, and so on.

Our master’s degree program takes the operation of the hot spring industry as its core, focusing on such issues as the promotion of hot spring resorts, industry trends, hot spring quality technology, planning and community development of hot spring areas, and so on.


Photos

Exploration of tourism resources on the Yunlin-Chianan scenic route

Exploration of tourism resources on the Yunlin-Chianan scenic route

Field trip to Hsiao Gang Airport in Kaohsiung

Field trip to Hsiao Gang Airport in Kaohsiung

Party for new Freshmen at Wushantou Reservoir

Party for new Freshmen at Wushantou Reservoir

Work experience at a travel exhibition

Work experience at a travel exhibition

Barbecue in CNU's artificial wetlands

Barbecue in CNU's artificial wetlands

Motorcycle eco-tourism field trip to Sicao

Motorcycle eco-tourism field trip to Sicao

Conducting a resources survey for Erliao sunrise tourism

Conducting a resources survey for Erliao sunrise tourism

Field trip to the Formosan Aboriginal Culture Village

Field trip to the Formosan Aboriginal Culture Village

Practical class in airport departure procedures

Practical class in airport departure procedures

Enthusiastic leaders of the Student Association

Enthusiastic leaders of the Student Association

Eco-tourism in Teng-chih Forest Recreation Area

Eco-tourism in Teng-chih Forest Recreation Area

Practical class in overseas tour leading

Practical class in overseas tour leading

Field trip to Starbucks

Field trip to Starbucks

Activity to welcome new students

Activity to welcome new students

Eco-tourism class

Eco-tourism class

Learning about bird identification in an eco-tourism class

Learning about bird identification in an eco-tourism class

Highest certification pass rate in Taiwan!

Highest certification pass rate in Taiwan!

Department tour

Department tour

Field investigation in the Baolai hot springs district

Field investigation in the Baolai hot springs district

Field trip to Guanziling hot spring district

Field trip to Guanziling hot spring district

Collecting samples from hot springs

Collecting samples from hot springs

Field trip to Yuli hot spring district in Hualian

Field trip to Yuli hot spring district in Hualian